Are you about to start an email newsletter campaign? You might be dreading the whole idea of writing long email newsletters without being sure that your targeted recipients will even read them. Before you get started composing the first draft of your e-newsletter, give these tips below a good read.
Tip #1 – Identify your company’s marketing needs
Email marketing isn’t ideal for every business. First, take a good, hard look at your company’s marketing needs. This will save you from wasting your time, energy, and money on a marketing plan that won’t work out. Creating an email marketing campaign that is successful and sustainable is not easy – so don’t jump in with both feet until you feel confident that this is the right marketing approach for you. Do your research to make sure that this marketing plan matches your company’s marketing goals.
Tip #2 – Determine the type of e-newsletter you will send
Not all email newsletters are the same; they vary greatly. There are variations in style, content, lay out, etc. Do some research about the different types of email newsletters (i.e. blog style, press release style) and decide which one you’d like to try. Once you’ve chosen a style, you can work within that style to create a newsletter that is all your own.
Tip #3 – Maintain balance on the newsletter content
For content, it all comes down to balance. What is an appropriate content balance when it comes to e-newsletters? A quality newsletter contains 90% non-advertising content, and 10% advertisements. Resist the urge to overwhelm your customers with deals, offers, coupons, etc. Avoid attaching heavy promotional gimmicks that will just annoy your reader. Provide 90% quality, interesting, engaging content with 10% advertisement – this is shown to be the best ratio.
Tip #5 – Include a call-to-action
Your email should have a call-to-action (CTA). This pertains to the 10% advertising portion. Don’t just mention a sale – include a CTA such as “Call us today!” or “Click Here for more details!” Something that, rather than leaving the offer hanging in midair, invites the customer to act upon that offer right away. That being said, focus on a single CTA per email. Include one (and only one) in every email.
Tip #6 – Keep the final layout simple
When doing e-marketing campaigns, less is oftentimes more. Simplicity is the name of the game here – simplicity in the flow, font, images, taglines, etc. If you don’t want your emails to be instantly categorized as SPAM or simply deleted, avoid the flashy. Your email should be clean, simple, and easy to read.
Tip #7 – Perform a test
Test the success of your e-marketing campaign. Narrow your email list and send to more targeted recipients, so you can see response rates for different demographics. Try sending at different times of day, or different days of the week and track response rates. Send three varieties of the same email and find out which one gets the best response. There are many ways you can put your campaign to the test and determine what is working best for your email readers.
The tips above are just recommendations that can help you establish and sustain an effective e-newsletter campaign. By applying these best practices, you can tailor your campaign to get the results you’re looking for. If one e-newsletter didn’t produce the desired response, try another! Give this method a fair try before throwing in the towel.
Bonus Tip #8 –
Proof read, proof read, proof read.