4 Ways to Promote your Painting Business
A successful painting business is created through effective marketing. You may be good in painting but unless you let people out there know what you have to offer, you will not earn from your painting skills. You need to know how to promote a painting business if you want to earn good money.
Create your brand
Create a good impression right from the start by developing the brand you want. Think how you want people to perceive your business and give it a catchy name plus a professionally designed logo that people can easily remember. Your brand is represented visually by the name and logo, but you must also have a good attitude and come up with a business philosophy that will give your company a good reputation. Work hard to become popular as the painting company that gives nothing but the best.
Establish your niche
The painting industry is wide and full of different services. Chose what you want to specialize in and it will be easier for you to market. You can concentrate on residential or commercial painting and still go on to choose whether to do interior or exterior painting. In every field, you will find customers looking for painting services and the best thing is that you choose to do what you can do best. Quality work leads to more work meaning more profits. If you are looking for ways on how to promote a painting business, start by specializing in what you can excel in.
Before you promote your business, take time to research. Identify the opportunities available out there and try to understand the potential customers in the market. This will help you know what customers are like and what can make them buy from you. Talk to them face to face or send them an email and later analyze their responses.
Talk and mingle with people who are likely to refer you to their customers. These people are not your competitors and therefore will have no problem sending you customers. They include interior decorators, property developers, home staging firms, real estate companies and property managers. Others include lawn care and cleaning companies. You can also promote them as you do your job and together, you will help each other land on good jobs.
There are many ways to advertise your painting business. Look how to promote a painting business online as this is one of the most effective ways to reach people out there in the market. It is free to create social media accounts, but to place adverts, you have to pay. you can also use Google Adwords and at the end of the day, you will get some good results.
3 Low-Cost Ways to Promote your Painting Business
As a painter, you already know that for you to succeed, you must put your customers’ needs first. While all your efforts should motivate your audience and encourage them to work with you, you need to have great ways of promoting painting services. They should not b very costly to help you reach a big number of people without spending a fortune. Most new business owners spend most of their money marketing and they and they earn very little from the leads they get. Be economical right from the start and invest more in the customers that you get. A good reputation spreads like bushfire and there is no better way to advertise your business than getting referrals. Here are some economical ways to promote your painting business.
Create and increase your email list
Sending your existing customers emails regularly is a great marketing idea. Stay in touch with them and always let them know your latest services, promotions, and discounts. They are more likely to hire you if you keep talking to them. People love a business that keeps growing and increasing and always seem to value them. An email list is important and makes sure you add people to keep it growing.
Newsletters bring you new customers and keep your brand at the top. Your potential customers are likely to be convinced that you offer excellent services if you keep sending them that monthly o bimonthly newsletter. Include a lot of information, but be precise, the newsletter should not be very long. People hate long reads; go straight to the point without skipping any essential information.
Your painting business should be marketed all the time through social media because it’s free. Use Facebook as its one of the platforms visited by millions every day. There is a huge chance that people in your area will be on Facebook looking for painting services. Always post about painting and also create a page for your business where you can share pictures of your work. Twitter and Instagram are also good for marketing. You can also use YouTube where you can start by creating a channel for your business. In 2018, your business will be losing a lot if it’s not present in the social media world. So go ahead and use these low-cost methods of promoting painting services.
Apart from saving money, low-cost methods of promoting painting services will increase your profits while helping your business grow. Try them; they will change your sales. All you need is to work extra harder and you will be laughing all the way to the bank.